What is the main purpose of United Airlines' frequent flyer program?

The primary purpose of United Airlines' frequent flyer program is to reward customers for their loyalty to the airline. This program allows travelers to earn loyalty points for each flight they take with United and its partner airlines, which can then be redeemed for various benefits such as free flights, seat upgrades, and other perks. By incentivizing repeat travel, United fosters a relationship with its loyal customers, encouraging them to choose United over competitors.

While complimentary meals, discounts on car rentals, and reduced flight times can be amenities associated with air travel, they do not represent the core function of the frequent flyer program. The essence of such programs is fundamentally about customer loyalty and rewards, making it a valuable marketing strategy for airlines to maintain and grow their customer base.